Bears Mean Business! Beartown

Bearmania is back! you once again have the chance to own your very own bear. Due to the success of Bearmania in 2011, we’ve decided to re-boot our campaign, to bring people together in celebration and to promote local businesses whilst we strengthen our local community.



What you get when you buy a bear for Bearmania

  • Your very own 5ft tall bear, decorated to your company colours & specification
  • A news post at with photographs and a write-up about your business
  • A featured listing in our business directory for your category / sector
  • Radio & Television publicity and a ‘thank you’ at promotional events
  • The support of the local community and engagement of families in the Bear Trail
  • Social media advertising on Facebook, Twitter, Google Plus and Instagram

Bear Mania 2011 was a stunning success – We made it happen!

Congleton Beartown’s Bearmania got off to a ripping start, with a preview on the 18th May and a full scale launch on the 21st. In anticipation of our succesful launch both BBC TV and Granada TV featured Bear Mania (see home page and view the Granada report). Silk FM covered the launch day.

1,500 local schoolkids performed at Congleton Town Hall

Bear Mania really has become a community event. Local schools have been central to Bear Mania and to celebrate the launch 1,500 performed at Congleton Town Hall for the launch of the cultural arts festival on the 18th.

Thousands of visitors thronged the streets

It was wonderful to see so many visitors, especially families – all excitedly ‘ticking off’ each bear as they completed the trail.

Tell us a little about yourself using the form below and we’ll get right back to you with more information about the NEW bears for 2016.

Your Name

Your e-mail address

Telephone number

Company name / organisation


Post code

Where will your bear live?

How would you like to decorate your bear?

Design requirements & brand guidelines for us

Bearmania is back!

Formed in 2015, a new team has been tasked with the design and production of hundreds of new bears, created by community members and used to promote local companies with Bear related events running all year round which involve the local community and which generates a buzz for the area.

Buy a bear for Bearmania 2016